Creative Soul
Client
Air Canada
Air Canada
Year
2023
2023
A Strategic Rebrand for Global Expansion and Customer Connection
A Strategic Rebrand for Global Expansion and Customer Connection
About Air Canada
About Air Canada
Air Canada is Canada’s largest airline and the country’s flag carrier. Established in 1937, the airline has grown to become a leading player in the global aviation industry, providing passenger and cargo transportation services to over 200 destinations across six continents. Air Canada recorded operating revenues of C$21.833 billion, a 12% increase from the previous year. Operating expenses increased by 17%, primarily due to higher costs in various areas, including salaries, wages, and benefits.
Air Canada is Canada’s largest airline and the country’s flag carrier. Established in 1937, the airline has grown to become a leading player in the global aviation industry, providing passenger and cargo transportation services to over 200 destinations across six continents. Air Canada recorded operating revenues of C$21.833 billion, a 12% increase from the previous year. Operating expenses increased by 17%, primarily due to higher costs in various areas, including salaries, wages, and benefits.
Client
Air Canada
Industry
Travel Transport
Service
Brand Identity
Digital Design
Duration
2 Weeks
AIR CANADA
AIR CANADA
AIR CANADA
The Challenge
The Challenge
Air Canada seeks a comprehensive rebranding to align with its expanding global presence and create a stronger emotional connection with its audience. The focus includes redesigning their visual identity, uniforms, in-flight experiences, and digital content. Additionally, support the market expansion with 100 new aircraft and 30 additional destinations, boosting business by 3%. With an energetic leadership team at the helm, Canada’s eponymous airline aims to become one of the world’s top 10 carriers and live up to a national legacy of aviation excellence.
Air Canada seeks a comprehensive rebranding to align with its expanding global presence and create a stronger emotional connection with its audience. The focus includes redesigning their visual identity, uniforms, in-flight experiences, and digital content. Additionally, support the market expansion with 100 new aircraft and 30 additional destinations, boosting business by 3%. With an energetic leadership team at the helm, Canada’s eponymous airline aims to become one of the world’s top 10 carriers and live up to a national legacy of aviation excellence.
The Solution
The Solution
Objective
Objective
To elevate Air Canada’s brand image, aligning it with global expansion while enhancing customer loyalty and engagement.
To elevate Air Canada’s brand image, aligning it with global expansion while enhancing customer loyalty and engagement.
Insights
Insights
To build excitement among customers by introducing a refreshed brand identity. This change in design will reflect the airline’s growth, innovation, and commitment to delivering a world-class travel experience.
To build excitement among customers by introducing a refreshed brand identity. This change in design will reflect the airline’s growth, innovation, and commitment to delivering a world-class travel experience.
Awareness.
Awareness.
Social Media Campaigns
Social Media Campaigns
I have created two engaging social media campaigns to build awareness and generate buzz around the upcoming rebranding. These campaigns feature a series of cryptic messages and visually captivating teasers designed to spark curiosity and anticipation among our audience. By gradually revealing hints and maintaining an element of mystery, the campaigns aim to create excitement, drive engagement, and prepare our followers for the brand’s new identity.
I have created two engaging social media campaigns to build awareness and generate buzz around the upcoming rebranding. These campaigns feature a series of cryptic messages and visually captivating teasers designed to spark curiosity and anticipation among our audience. By gradually revealing hints and maintaining an element of mystery, the campaigns aim to create excitement, drive engagement, and prepare our followers for the brand’s new identity.
I have created two engaging social media campaigns to build awareness and generate buzz around the upcoming rebranding. These campaigns feature a series of cryptic messages and visually captivating teasers designed to spark curiosity and anticipation among our audience. By gradually revealing hints and maintaining an element of mystery, the campaigns aim to create excitement, drive engagement, and prepare our followers for the brand’s new identity.
Results.
Results.
