Creative Soul
To Empower, Energize and make people feel their Best. Serving our community whole foods, plant-based, good for you and our planet.
To Empower, Energize and make people feel their Best. Serving our community whole foods, plant-based, good for you and our planet.
The Ask
Develop a bold, energetic campaign that portrays the “power” derived from plant-based (vegan) foods, focusing on select dishes offered at Copper Branch — particularly their Power Bowls.
Develop a bold, energetic campaign that portrays the “power” derived from plant-based (vegan) foods, focusing on select dishes offered at Copper Branch — particularly their Power Bowls.
Challenge
Although the brand is known, plant-based meals are still seen as weak or lacking protein. The goal was to shift this perception by connecting vegan food with strength, impact, and athleticism through striking visuals and messaging.
Although the brand is known, plant-based meals are still seen as weak or lacking protein. The goal was to shift this perception by connecting vegan food with strength, impact, and athleticism through striking visuals and messaging.
Objective
Create a bold campaign positioning Copper Branch’s plant-based Power Bowls as strong, energy-packed meals for millennials, gym-goers, and health-conscious youth, highlighting vegan food as powerful and performance-ready.
Create a bold campaign positioning Copper Branch’s plant-based Power Bowls as strong, energy-packed meals for millennials, gym-goers, and health-conscious youth, highlighting vegan food as powerful and performance-ready.
Print Ad.
So why meat?
In a world where strength is often equated with steak and power with protein shakes filled with animal byproducts, the Copper Branch campaign flips the narrative with a bold, plant-powered punch. This poster isn’t just visually striking—it tells the story of a fighter who defies expectations: Nate Diaz. A warrior in and out of the ring, Nate is proudly vegan, thriving on a diet rich in greens, seeds, and superfoods. He's living proof that peak performance doesn’t require meat. His energy, endurance, and fight-ready mindset are fueled entirely by plants.
As someone who’s worked at Copper Branch for over a year, I’ve personally experienced the power of plant-based meals. Every bite left me not only satisfied, but recharged—ready to take on challenges with clarity and strength. This campaign captures that essence. With vibrant greens sparking from Nate’s fists and surrounded by powerful vegan ingredients like avocado, broccoli, kale, and seeds, the message is loud and clear: you can always throw a punch without consuming meat.
Copper Branch isn’t just about eating clean. It’s about rewriting what strength looks like. Nate’s journey and mine are just two examples of how plant-based living isn’t a compromise—it’s an upgrade. So next time someone asks, “Where do you get your protein?”, show them the punch line.
In a world where strength is often equated with steak and power with protein shakes filled with animal byproducts, the Copper Branch campaign flips the narrative with a bold, plant-powered punch. This poster isn’t just visually striking—it tells the story of a fighter who defies expectations: Nate Diaz. A warrior in and out of the ring, Nate is proudly vegan, thriving on a diet rich in greens, seeds, and superfoods. He's living proof that peak performance doesn’t require meat. His energy, endurance, and fight-ready mindset are fueled entirely by plants.
As someone who’s worked at Copper Branch for over a year, I’ve personally experienced the power of plant-based meals. Every bite left me not only satisfied, but recharged—ready to take on challenges with clarity and strength. This campaign captures that essence. With vibrant greens sparking from Nate’s fists and surrounded by powerful vegan ingredients like avocado, broccoli, kale, and seeds, the message is loud and clear: you can always throw a punch without consuming meat.
Copper Branch isn’t just about eating clean. It’s about rewriting what strength looks like. Nate’s journey and mine are just two examples of how plant-based living isn’t a compromise—it’s an upgrade. So next time someone asks, “Where do you get your protein?”, show them the punch line.
With a growing legacy in plant-based dining, Copper Branch has become a go-to name for those seeking clean energy and mindful meals. One of the key responsibilities in running the social media page for Copper Branch’s Power Punch campaign is to build a thriving community of individuals who fuel their lives through healthy choices and find strength in the everyday moments—where Power Bowls become the hero of their story.
With a growing legacy in plant-based dining, Copper Branch has become a go-to name for those seeking clean energy and mindful meals. One of the key responsibilities in running the social media page for Copper Branch’s Power Punch campaign is to build a thriving community of individuals who fuel their lives through healthy choices and find strength in the everyday moments—where Power Bowls become the hero of their story.
To increase brand engagement and deepen this connection, I developed the following content bucket :
To increase brand engagement and deepen this connection, I developed the following content bucket :
Topical Posts
Topical Posts
User-Generated Power Bowl Photo Contests
User-Generated Power Bowl Photo Contests
Relatable & Shareable Content
Relatable & Shareable Content
